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Social Media Marketing: How To Use Facebook For Marketing in 2021

Facebook has already turned into a business booster, having over 2 Billion users. Many businesses use this platform to reach out to every kind of audience. Not only this, Facebook as an enterprise is also providing fantastic marketing opportunities, promotions, and extended reach to the businesses.

It’s not wrong to say that Facebook is the hub of social media marketing. It’s the platform where this concept originated. It has remained the top social media platform in marketing since then because of relatively higher reach than other platforms.

We have gone the extra mile to enlighten you on dominating the market using social media marketing techniques. The following five tips will help your business touch new heights of success.

1-Set and Then Strive to Achieve Goals

Marketing on Facebook is like fishing in the deep ocean, you never know, either you’ll get lost or achieve your goals. Before setting up your social media marketing strategy, you should determine your business goals and then make every possible effort to run after them.

It’s favorable to keep your business goals specific; here are a few things that you should keep in mind for your business goals and social media marketing strategy.

  • If you just started your business and want to build a brand identity, you should increase your brand’s page followers by paid Ads campaigns. Try to interact with your audience using creative posts, and boost your posts to reach more audiences. Make sure to keep an eye on the results and set goals like ten followers a day, 100 likes on a post.
  • If you want to promote your event, you’ll have to determine a budget for bringing in each attendee. You’ll also have to boost your event page, and don’t forget to set a goal for the number of attendees you require for the event.
  •  If you want to double your ecommerce website’s sales, you need to start a conversion campaign using Facebook Ads Manager. Always record your rate per conversion for such campaigns.

And if you are indecisive about your social media marketing strategy, think of the following points;

  • Do you require a long-running campaign?
  • Where do you want to see your business?
  • What is your edge to compete with your competitors?

These points will clear the ambiguity in your mind and help you form an effective social media marketing strategy.

2-Make Rewarding Investments

Facebook has changed its terms for a business page; your posts don’t reach your followers until you pay for it. If you invest in attractive posts, but your posts are not getting to your followers, then your efforts are worthless.

That’s why it’s important to invest in things that are benefiting your business growth. The first thing you need to do is to have an advertisement budget. Then you only need to invest/boost the posts you want to reach to your audience. Never boost your posts if you have fewer followers; instead, try to increase your followers through Ads campaigns. It’s a cost-effective and also long-term approach.

In the case of e-commerce, conversion ads are a good option, but it’s all about investing and then earning. Initially, you may not see the results, but you’ll eventually be closing more sales once your campaigns are optimized.

What if your campaigns and Ads are not benefiting? Then you’ll need an expert to take on your social media marketing dealings.

3-Make the Use of Analytics and Statistics

Don’t try to fire arrows in the dark; many websites provide analytics and statistics for social media marketing. Although their claims are a bit weird, still the use of these analytics will surely help you in effective social media marketing.

Every type of business needs to follow a different social media marketing strategy. These social analytics helps you in deciding the direction to grow your business through social media marketing.

  • You can choose the best time to post on Facebook to reach out to the maximum number of audiences.
  • Or you can determine the type of posts your audience is loving and interacting with.
  • You can also see which type of sharing (posts, videos, links) of different pages provides you with more followers, likes, and reach.

Try to deeply examine the posts which gets you more followers, likes, and increases your reach. Then use the same tactic in your upcoming post. Such small strategies are essential to ensure the success of a social media marketing campaign.

You can also use the graphs provided by Facebook ads manager. These graphs are the best for your audiences’ in-depth analysis to post targeted content in the future, but most importantly, you need to understand the data.

Don’t be hesitant to try different marketing strategies because social media is very much volatile. Thus, there is always a gap for something new, which can turn into something extraordinary. Consider it a laboratory and keep on experimenting even if you have a set marketing strategy.

4-Use Video Content Along With Text

Recent marketing studies suggest that videos will account for more than 85% of the total internet traffic by 2020. If you are not using videos as a part of your Facebook marketing strategy, then you should reconsider it. No matter how aesthetically appealing the images are, these no longer work well when it comes to social media marketing campaigns.

No matter if you are considering running Facebook ads or arranging the social media calendar for Facebook posts, videos should be the part of it. More than 80% of business owners report that their overall marketing strategy is incomplete without video content. If you aren’t using video content, then you are already lagging behind the competitors.

Videos outperform still images by manyfolds on social media, when considering user engagement. Videos can be the means to build trust among users. 57% of consumers feel more confident about making a purchase online after seeing video content.

Video ads are outperforming image ads by bringing more click through rates and three times higher user engagement. The following things should be kept in mind while running videos ads:

  • The length of the video should be between 15 to 30 seconds with a CTA in the middle.
  • Use relevant and engaging thumbnails.
  • Consider using subtitles as 83% of the videos are watched with sound off.
  • Square videos perform the best.

5-Hire a Marketing Agency

The last and most important tip is to hire an experienced digital marketing agency to handle ad campaigns or operating social media accounts for getting the best results. Facebook keeps on updating the algorithms and terms. Thus, there should be a dedicated professional to keep up with this.

If you are busy handling other essential aspects of your business, then hire a social media marketer to keep adapting to the evolving features of Facebook. Apart from this, marketing agencies have access to extra analytics and use paid tools to deliver the best result, which can otherwise break your bank.

In a nutshell, social media marketing isn’t for all. You need a lot of time and patience to be an expert in this field that can result in losing potential leads. Thus, it is better to have a basic understanding of how things work and outsourcing the task to an expert. They will save you time and money by taking care of grueling and time-consuming activities like curating social media posts, replying to messages and comments, posting content at optimal times, and much more.

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