1. Social Media Usage

The use of social media is widespread globally. Review the social media use statistics below to illustrate the extent to which active people are engaged on certain platforms:

Globally, 3.6 billion people used social media as of the year 2020.

The number of active users is anticipated to reach 4.4 billion by 2025.

An average of 144 minutes is spent daily on social media by users.

Mobile devices are the most common method of accessing social media.

Digital access will only increase as internet infrastructure expands its presence internationally (in simpler words: those that would otherwise not be able to have social media accounts will gain the accessibility, further increasing internet user count).

2: Facebook (Meta)

One of the most popular social media networks, particularly among adults, is Facebook (now a part of Meta). Furthermore, Facebook is the most widely used social media platform for marketing, thus it’s critical to understand how to make effective Facebook video advertising.

For their marketing purposes, about 93 percent of marketers create Facebook advertising. Facebook video ad analytics, such as Facebook video impressions, may be used to design Facebook advertising efficiently.

The site’s appeal for advertising is due to its widespread use. Approximately 1.93 billion individuals use Facebook every day, with 71% of those users living in the US. 3 These regular Facebook users have a tendency to be older than those who use other social media sites.

3: Instagram

Instagram draws younger users compared to Facebook’s older demographic. The vast majority of Instagram users are under 35. The key draw for young people is thought to be the capacity to share more engaging digital information. Some Instagram statistics you must be aware of include, but are not limited to, the following. At the best UI UX course in Mumbai, you learn about one of the most crucial aspects of a business, that potentially makes your brand and you will also be able to work on client projects in the best Digital Marketing agency in Mumbai. Users prefer to use an application that looks appealing and provides a positive experience when used. It is highly crucial for knowing your audience’s desires and catering to them, developing good relationships with your brand and company.

In 2020, Instagram surpassed the 1 billion user mark. That number is anticipated to rise to about 1.2 billion by 2023. One of the greatest factors influencing women under 25’s purchase decisions was Instagram.

Instagram is typically used by young men and women equally. According to Instagram data, Facebook is a more successful channel for attracting older clients, but it is a far better option for attracting younger ones.

4: TikTok

TikTok competes with Instagram for the younger audience. In the United States, there were 78.7 TikTok users as of 2020. The age distribution of these users, number 5, is as follows:

  • 25% are between the ages of 10 to 19
  • 5% are 20 to 29
  • 7% are between 30 to 39
  • 3% are 40 to 49
  • 11% are 50 and older

Accordingly, less than half of TikTok users in the United States are above the age of 30. Once more, if the younger crowd is your target market, be aware that TikTok is a developing marketing centre that can be the ideal social media site for your content.

5: Twitter

The usage of Twitter is more diverse than that of Instagram and TikTok. Following are some significant Twitter statistics to be aware of:

  • 42% of everyday Twitter users in the US are between the ages of 18 and 29.
  • 6 27% of users are between the ages of 30 and 49.
  • Approximately 25% of Twitter users are over 50.

Twitter is mostly used by users to consume news or engage in interactive live tweeting during big events.

This is not to argue that Twitter is a useless marketing tool; you can still use it to send out sponsored, promotional tweets to a specific audience. At the best Digital marketing course in Pune, you will learn about one of the most effective and distinguished ways to create brand awareness, how you can reach out to your potential customers and stay connected with the existing ones.

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