Do you need promotional video services? Whether it’s a promotional video for your business, product, or service, videos are becoming more and more popular every day.
But if videos are so popular, why do most promotional videos do not have a good performance? They don’t engage their audience. You want to make sure you’re using the best video practices in order to get people watching and engaging with your message. This article will go over five ideas for making a promotional video that engages your audience in just sixty seconds.
1: Use an Attention-Grabbing Introduction
Your introduction needs to use some kind of attention-grabbing tactic like starting off with a story, fun facts about the company, or relatable content in order to pull in viewers before they start scrolling.
2: Be Entertaining
Make sure your video isn’t too promotional. It should be an entertaining one that doesn’t seem like a promotional video at all. You want people to enjoy watching it, not feel they’re being sold something.
3: Keep the Extras to a Minimum
You’ve heard this before, but I’ll say it again here – don’t put anything in it that is boring or irrelevant. People will stop watching if they see something, they won’t care about in even a minute’s time. If you need help making it more engaging and entertaining, promotional video services can help you out.
4: Make it Shareable
Videos with high-quality audio and visual effects tend to go viral faster than others with poor audio and visuals. Give your video a professional touch in order to make it more shareable on social media platforms like Facebook, Twitter, Pinterest, Google+, etc.
5: Include Transcription or Subtitles
Lastly, include some kind of transcription or subtitles so that people who are hard of hearing or deaf can understand what is being said in your promotional video without having to turn up the volume all the way.
And there you have it! Five promotional video ideas for making an engaging promotional video that will get people watching it from beginning to end. Now get out there and start making your promo videos right away.